Job Description:
The Digital Marketing Manager will manage paid search campaigns on
Google and all other pay-per-click (PPC) marketing activities. A
successful Digital Marketing Manager will work across the Marketing
team to maximize ROI, drive traffic, and customers. In addition, the
Digital Marketing Manager is in charge of managing the paid search budget.
Roles and Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights
- Achieve maximum ROI in paid search campaigns using analysis of data
- Track, report, and analyze website analytics
- Track, report, and analyze PPC initiatives and campaigns
- Effectively manage campaign expenses by staying on budget,
appropriately estimating monthly costs, and reconciling any
discrepancies that may arise.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Research and analyze competitor advertising links
- Stay up-to-date with digital marketing trends and potential new
channels and strategies to keep us ahead, including updates to
social media marketing, attribution, and programmatic media buying
