Careers

Digital Marketing Manager

  • Job Tracking ID: 512280-823619
  • Job Location: Aurora, IL
  • Job Level: Management
  • Level of Education: Any
  • Job Type: Full-Time/Regular
  • Date Updated: July 19, 2022
  • Years of Experience: Not Applicable
  • Starting Date: ASAP



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Job Description:

Job Description:

The Digital Marketing Manager will manage paid search campaigns on Google and all other pay-per-click (PPC) marketing activities. A successful Digital Marketing Manager will work across the Marketing team to maximize ROI, drive traffic, and customers. In addition, the Digital Marketing Manager is in charge of managing the paid search budget.

Roles and Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights
  • Achieve maximum ROI in paid search campaigns using analysis of data
  • Track, report, and analyze website analytics
  • Track, report, and analyze PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Continually expand and optimize paid keyword discovery
  • Research and analyze competitor advertising links
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Experience and Skills:

Requirements:

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Continually current on trends and best search engine marketing practices
  • In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
  • Adept in and experienced with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills
  • Experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

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